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Date: 1969

Designer:
Hans Eduard Meier

Foundry:
Stempel

Location:
Germany

Current equivalent:
Linotype Syntax

See also:
Linotype Syntax, Syntax Lapidar, BT Humanist 531, Symphony

Technologies:
Digital Photosetting
Postscript
Truetype

Famous for:
A landmark adaptation of renaissance structure to the sans serif style.

Applications: Business and Corporate

Ubiquity:
Widely used

Category:
Sans Serif Humanist

Stress: Almost vertical
Serifs: Sans

Design history:
Syntax, designed in the late 1960s, was the last typeface to be issued by Stempel as a hot metal face. As with Optima, it has a subtly modulated stroke, an italic that is not cursive, and an underlying concept that prefigures the later interest in humanistic sans serifs by several decades. With a very slight (half a degree) tilt in the roman design, Syntax has a vitality that other similar faces lack, and this type is therefore viable for setting longer texts. Released initially as four weights with an italic only for the roman, an extended version of Syntax was undertaken by Meier in collaboration with Linotype in 1995 and released in 2001 as a comprehensive family of six weights with italics, small caps and non-lining numerals for all the weights.

profile 47

picture: Black Dog & Leventhal Pubs