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Date: 1979

Designer:
Aldo Novarese

Foundry:
Haas / ITC

Location:
Turin, Italy

Current equivalent:
ITC Novarese

See also:

Technologies:
Metal (foundry)
Metal (machine)
Photosetting
Postscript

Famous for:
Summation of Novarese's experience of type design.

Applications: Book Publishing & General Purpose Text Setting

Ubiquity:
Average use.

Category:
20th Century Serif Roman

Stress: Angled
Serifs: Modern

Design history:
This type is a refinement of all the characteristics Aldo Novarese thought indispensable for a modern text face. With small flange-like serifs, Novarese is a blend of old and new; it sports a large x-height and low contrast, intended for both text setting and display work. Originally designed for the Swiss Haas foundry, Novarese took a decade to finalise, and ITC licensed it in 1979. The italic in all three of the text weights (book, medium and bold) is a true cursive style and exists for the lowercase only. This feature relates the type conceptually to the earlier work of Jan van Krimpen and Eric Gill, meaning the italic lowercase was to be used with the roman capitals.

profile 65

picture: Baseline magazine