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Date: 1937

Designer:
A.M. Cassandre

Foundry:
Deberny and Peignot

Location: France

Current equivalent:
Linotype Peignot

See also:
BT Exotic 350, Parisian

Technologies:
Metal (foundry)
Postscript
Truetype

Famous for:
Unique unicase art deco design.

Applications: Advertising and Display

Ubiquity:
Average use

Category:
Sans Serif Unicase

Stress: Vertical
Serifs: Sans Serif

Design history:
Designed by A.M. Cassandre with Charles Peignot as an experimental typeface for advertising posters, this is a true unicase type rather than a set of titling capitals, in that it mixes uppercase and lowercase forms. Available in three weights without italics, this is a sans serif design that incorporates thick and thin parts of the letterform, in addition to elongated descenders and ascenders. Charles Peignot, for whom the type is named, was the son and heir of the largest French type foundry of the 19th and 20th centuries. Cassandre, a Ukrainian émigré, was the foremost poster designer of his age; their collaboration on this stylish art deco type resulted in a uniquely French display face.

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picture: Laurence King Pubs