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Date: 1495

Designer:
Francesco Griffo

Foundry:
Aldus Manutius founder and printer

Location:
Venice, Italy

Current equivalent:
Monotype Bembo shown above

See also:
MT Poliphilus, MT Dante by Giovanni Mardersteig, BT Venetian 401, Yale Type by Matthew Carter

Technologies:
Metal (foundry)
Metal (machine)
Photosetting
Postscript

Famous for:
The first 'old style' type.

Applications: Book Publishing & General Purpose Text Setting

Ubiquity:
Widely used

Category:
Old Style (Garalde) Roman

Stress: Vertical
Serifs: Oblique

Design history:
Aldus Manutius' roman defined the essential form of printed letters in Europe for the following three centuries. This type was the model for the roman of Claude Garamond just thirty years later, and subsequently all the foundries of Paris, Frankfurt and Amsterdam. The collective works of Aldus and Griffo are referred to as the Aldine style in both type design and printing. This type was one of the most widely admired works of the incunabula, the early period of printing, used for the 'De Aetna' of Cardinal Pietro Bembo (after whom the Monotype text face of 1924 was named). Poliphilus, named for another, slightly later book, is the closest 20th century interpretation of Aldus Manutius' archetypal roman.

profile 10

picture: Thames & Hudson