William Morris / Edward Prince
Linotype ITC Golden Type
ATF Jenson Recut (shown above)
First 'revival' of a historic precedent typeface design.
Applications: Prestige & Private Press
Very rarely used
Golden Type, like the Doves Type, was designed for a private press rather than a commercial enterprise. Blacker and more robust than the Modern types of the industrial revolution, it was the first attempt to make a revival of an existing historical precedent. Prince was a master engraver commissioned to recut the roman made by Nicolas Jenson in 1469. Morris, a founder of the Arts and Crafts movement and a forerunner of the influential private press movement in Europe, believed passionately in a return to aesthetic values based on traditional hand crafts, rather than the mass production of the new machine age. This philosophy was shared by the later English type designers, Edward Johnston and Eric Gill.