| Date: 1990 Designer:
Otl Aicher Foundry:
Agfa Compugraphic / Adobe / ITC Location:
Ulm, Germany Current equivalent:
Agfa Rotis Sans, Semi Sans, Serif and Semi Serif See also:
Technologies:
Postscript
| | Famous for:
Prototypical hybrid sans and serif family. Applications: Business and Corporate Ubiquity:
Very widely used Category:
Postmodern Sans / Serif Hybrid family
Stress: Almost vertical
Serifs: Not uniform | | Design history:
Marketed as one of the most successful prototype sans and serif hybrid families. Although described as 'more of an idea than a typeface' by Erik Spiekermann, and ignored entirely by Robert Bringhurst in his survey of modern hybrid typefaces, Rotis' unique construction underlies variations between serif and sans serif in four ranges with several weights and accompanying italics. Like the 'superfamilies' of Lucida, Stone and Thesis, it was designed to be used interchangeably for an extremely wide range of purposes, often adopted as a corporate typeface. Like Aldo Novarese and his eponymous typeface, this type project embodied Aicher's theories about type design. | |  |
