intro

how to

 

sizes

styles

purpose

a-z

map

timeline

 

list

links

glossary

search

Date: 1990

Designer:
Otl Aicher

Foundry:
Agfa Compugraphic / Adobe / ITC

Location:
Ulm, Germany

Current equivalent:
Agfa Rotis Sans, Semi Sans, Serif and Semi Serif

See also:

Technologies:
Postscript

Famous for:
Prototypical hybrid sans and serif family.

Applications: Business and Corporate

Ubiquity:
Very widely used

Category:
Postmodern Sans / Serif Hybrid family

Stress: Almost vertical
Serifs: Not uniform

Design history:
Marketed as one of the most successful prototype sans and serif hybrid families. Although described as 'more of an idea than a typeface' by Erik Spiekermann, and ignored entirely by Robert Bringhurst in his survey of modern hybrid typefaces, Rotis' unique construction underlies variations between serif and sans serif in four ranges with several weights and accompanying italics. Like the 'superfamilies' of Lucida, Stone and Thesis, it was designed to be used interchangeably for an extremely wide range of purposes, often adopted as a corporate typeface. Like Aldo Novarese and his eponymous typeface, this type project embodied Aicher's theories about type design.

profile 67

picture: Auckland City Council