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Date: 1913

Designer:
J. H. Mason

Foundry:
Monotype

Location:
London, England

Current equivalent:
Imprint MT

See also:
BT Dutch 766 (shown above)

Technologies:
Metal (machine)
Photosetting
Postscript

Famous for:
First 20th century revival of an Old Style face.

Applications: Newspaper and Magazine Publishing

Ubiquity:
Widely used

Category:
Old Style (revival)

Stress: Vertical
Serif: Oblique

Design history:
A text typeface commissioned for The Imprint magazine of the graphic arts by Gerald Meynell, Ernest Jackson and Edward Johnston. Possibly all four men had a hand in the design of the typeface, which was modelled on Caslon Old Style with a larger x-height. The slope of the italic was regularized and the letter widths expanded to work with the roman and as such it departs considerably from the original Caslon italic of 1724. In both of these aspects the design of Imprint anticipated later attempts by ITC, Adobe and other foundries to redraw and re-release a Caslon text face suited to 20th century technologies. Imprint became Monotype's first old face revival, designed specifically for machine composition.

profile 83

picture: The Curwen Press