100types.com.85thesis

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Date: 1994

Designer:
Lucas de Groot

Foundry:
FontFabrik

Location:
Berlin, Germany

Current equivalent:
The Sans, The Serif,The Mix

See also:
Agfa Rotis by Otl Aicher

Technologies:
Postscript
Opentype

Famous for:
Largest (?) hybrid sans and sans serif superfamily.

Applications: Business and Corporate

Ubiquity:
Widely used.

Category:
Serif and Sans Serif Hybrid Family

Stress: Slight angled stress
Serifs: Modern

Design history:
Lucas de Groot’s typeface Thesis incorporates The Sans, The Mix, and The Serif in a large variety of weights and styles, all with matching small capitals and non-lining numerals intended to work as the definitive font family for large-scale corporate identity. In particular The Sans and the Serif are designed to work interchangeably within the same line of text. The entire range grew out of de Groot's experiences studying and working in Holland. In Berlin, De Groot founded his own digital foundry, FontFabriek, and was appointed professor of type design at the Potsdam University of Design. Thesis is less idiosyncratic than Otl Aicher’s Rotis, (conceptually related as a hybrid family) and is also significantly larger.

profile 85

picture: Font Fabrik website