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Date: 1994

Designer:
Lance Hidy

Foundry:
Adobe

Location:
USA

Current equivalent:
Adobe Penumbra Serif, Sans, Flare

See also:
Trajan by Carol Twombly

Technologies:
Postscript
Multiple Master
Opentype

Famous for:
The world's first multiple-master font to use an axis for 'serifness'.

Applications: Advertising and Display

Ubiquity:
Averagely used

Category:
Wedge Serif Titling Capitals

Stress: Slight angled stress
Serifs: Wedge and Sans Serif

Design history:
Lance Hidy is a well-known American poster designer, whose own monoline poster lettering was the basis of this type. Ranging through four serif variations and four weights of each, this is a set of titling capitals based on classical Roman proportions, but also showing modernist characteristics.The resulting versatility alows for a wide range of uses, and was originally released as a multiple master (MM) type. This was a technology devised by Adobe to allow users to set parameters for intermediate weights or styles between two or more opposing axes (i.e. sans to serif, or light to black) in the design master.

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picture: Lance Hidy website