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Date: 1962

Designer:
Roger Excoffon

Foundry:
Fonderie Olive

Location:
Marseilles, France

Current equivalent:
Antique Olive

See also:
Olive, BT Incised 901

Technologies:
Metal (foundry)
Metal (machine)
Photosetting
Postscript

Famous for:
First typeface designed specificaly for an airline.

Applications: Business and Corporate

Ubiquity:
Average use

Category:
Sans Serif Neo Grotesque

Stress: Vertical
Serifs: Sans Serif

Design history:
Roger Excoffon gathered fame as a postwar designer in France for flouting typographic conventions. The development of this type and the Air France indentity with which it is synonymous was begun in the late 1950s. Antique Olive is a sans serif in the neo grotesque style that has a gallic flourish due to the crisp incision of its terminals, and was designed in four weights with italics, accompanied by Antique Olive Nord, an ultra black weight for signage. Compact and condensed versions of the bold were added later. The Fonderie Olive ceased trading in 1978.

profile 97

picture: Baseline magazine