The list of top 100 types is not based on comparative sales figures. If the visibility of typefaces is scored by everyday observation, the ubiquity (or ordinariness) of typefaces shows different results, depending on where in the world you are, and which media you are watching.

Typefaces in the 'top 100 types' list range from the very rare, including 'lost' or historical types belonging to private presses, to the typefaces we all see everyday in newspapers, on the internet, TV screens and billboards.

Examples of a serif and a sans serif type from each grouping are shown below. Click on a segment of the chart to find out which other typefaces belong to that group.

 

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