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Date: 1927

Designer:
Paul Renner

Foundry:
Bauer

Location:
Frankfurt, Germany

Current equivalent:
Futura Classic

See also:
Bauer Futura ND, Linotype Futura, Foundry Archityp Renner, ATF Spartan,
Ludlow Tempo

Technologies:
Metal (foundry)
Metal (machine)
Photosetting
Postscript / Opentype

Famous for:
The first truly geometric sans serif.

Applications: Advertising and Display

Ubiquity:
Very widely used

Category:
Sans Serif Geometric

Stress: Vertical
Serifs: Sans Serif

Design History:
Although Renner was never a member of the Bauhaus, he established the German School of Advanced Book Printing in Munich where he recruited fellow type designers Georg Trump and Jan Tschichold. Widely adopted and copied throughout the 20th century, Futura's uppercase is based on classical Roman proportions and the lowercase contains extensive modelling to achieve its exacting monoline appearance. While most commercial versions of Futura only have lining numerals, Futura Classic (above) and The Foundry's Archityp Renner contain non-lining numerals and the designers' alternative experimental figures for the lowercase. The original production drawings are on display at the Fundición Tipográfica Bauer in
Barcelona, Spain.

 

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picture: Princeton Architectural