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Date: 1927 Designer:
Paul Renner Foundry:
Bauer Location:
Frankfurt, Germany Current equivalent:
Futura Classic See also:
Bauer Futura ND, Linotype Futura, Foundry Archityp Renner, ATF Spartan,
Ludlow Tempo
Technologies:
Metal (foundry)
Metal (machine)
Photosetting
Postscript / Opentype |
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Famous for:
The first truly geometric sans serif. Applications: Advertising and Display Ubiquity:
Very widely used Category:
Sans Serif Geometric Stress: Vertical
Serifs: Sans Serif
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Design History:
Although Renner was never a member of the Bauhaus, he established the German School of Advanced Book Printing in Munich where he recruited fellow type designers Georg Trump and Jan Tschichold. Widely adopted and copied throughout the 20th century, Futura's uppercase is based on classical Roman proportions and the lowercase contains extensive modelling to achieve its exacting monoline appearance. While most commercial versions of Futura only have lining numerals, Futura Classic (above) and The Foundry's Archityp Renner contain non-lining numerals and the designers' alternative experimental figures for the lowercase. The original production drawings are on display at the Fundición Tipográfica Bauer in
Barcelona, Spain. |
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