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Date: 1916

Designer:
Morris Fuller Benton / Thomas Maitland Cleland

Foundry:
ATF

Location:
Chicago, USA

Current equivalent:
ATF Garamond

See also:
Linotype Garamond No 3 (shown above), American Garamond

Technologies:
Metal (foundry)
Metal (machine)
Photosetting
Postscript
Opentype

Famous for:
The first 20th century American recut of an Old Style face.

Applications: Book Publishing & General Purpose Text Setting

Ubiquity:
Very widely used

Category:
20th century Serif Roman

Stress: Angled
Serif: Oblique

Design history:
Celebrated at the time of its release, ATF’s old face revival is truer to the later work of Jean Jannon of Sedan, rather than any type by Claude Garamond. It was based upon a (now famous) misattribution that occurred at the Imprimerie Nationale in France, where the impounded punches of the protestant Jannon were held since 1641, but incorrectly identified as Garamond’s work two centuries later. Benton and Cleland were conservative in their approach, and released ATF Garamond as a comprehensive family with related ornament designs by Cleland. Linotype Garamond No 3 was a later adaptation of the ATF type designed specifically for machine composition.

profile 23

picture: ATF Catalogue