Stempel / Linotype
Ludlow Karnak, Intertype Cairo, ATF Stymie, MT Rockwell, Scarab, Beton
This typeface uses the rounded geometry of contemporary faces such as Futura and Kabel as its base. As with Futura, and Johnston's Railway Sans, the only thinning of the stroke width in this face is provided to maintain an optically monoline appearance. These new slab serifed types harmonized with the aesthetics of the machine age and the new typography – a wave of fashionable slab serifs were created by almost all the foundries in the 1930s and were a success with the advertising of the time. Memphis was released in four weights with italics, a bold condensed, an 'open' or outline display face, and a three-dimensional shadow variant called Luna.