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Date: 1898

Designer:
Hans Hoffmann

Foundry:
Berthold, Wagner and Schmidt

Location:
Berlin, Germany

Current equivalent:
Berthold Akzidenz Grotesk

See also:
Amsterdam Mercator, Bauer Venus, Stempel Reform Grotesk, Haas Normal Grotesk, Bauer Folio, Linotype Basic Commercial. BT Gothic 725

Technologies:
Metal (foundry)
Metal (machine)
Photosetting
Postscript
Opentype

Famous for:
A definitive and widely imitated early sans serif design.

Applications: Business and Corporate

Ubiquity:
Very widely used

Category:
Sans Serif Grotesque

Stress: Vertical
Serifs: Sans

Design history:
Produced in 4 weights, and a critical success on its release, Akzidenz Grotesk was sold as Linotype Standard in England and the US. Later popularised by heavy use in publications from both the Bauhaus and the international (Swiss) style of the 1950s, 'A.G.' is seen as a pillar of typographic modernism and somehow purer than its near-descendant, Helvetica. The Akzidenz Grotesk name translates as 'odd-job sans serif' or 'trade gothic'. During the 1960s the German foundry Berthold produced a new series of the type under the direction of Gunter Gerhard Lange, with many extra weights, condensed and extended versions added.

profile 6

picture: Black Dog & Leventhal